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Monthly Archives: October 2012

Background

Image manipulation is relevant to all aspects of art and design. Image manipulation skills are highly sough in media and graphic industries. Digital-based design and production is firmly established within the skills requirements for many graphic design positions.

Art house films are generally serious, with complex or intense themes that do not conform to the excepted ‘Hollywood Blockbuster’ format. They will often use unknown actors and can be much more adventurous in their stylistic treatment. They are usually shown in independent movie theatres rather than at the multiplex and their aficionados are usually well educated and demanding in their visual entertainment.

Brief

I have to design two different posters for an unfilmed movie. I don’t have the luxury of famous actors, not images of location, period or visual style. My task is to provide a credible promotional tool to enable the film-makers to generate the income in order to realise their idea. Normally, there would be access to a script and directors notes , but for this project all that is available is the title of the film. Mine is called Seeing Around Corners.

The following information must feature on the poster design:

 Spurious Films, Curiously Bright Entertainment, and Channel 4 present an 02 Filmes production, Your Film Title, By Your Name, Director of Photography Heloisa Passos, Edited by Pedro Kos, Music by Max Richter, Executive Producer Fernando Meirelles, Produced by Hank Levine, Directed by João Jardim & Karen Harley, http://www.your filmtitle.com. Logos, credits and graphics that can be found on Learn must also be included.  

Timescale

Week 1 Introduction to movie posters – presentation and starting research
Week 2 Assigning film titles and brainstorm possibilities. Continuing research.
Week 3 Briefing. Discussing ideas and establishing some experimental direction.
Week 4 Sketches, ideas and initial visuals
Week 5 Development of work
Week 6 Preparing images and typographic files
Week 7 Digital manipulation
Week 8 HALF TERM
Week 9 Development of work
Week 10 Development of work
Week 11 Completion of all work
Week 12 Presentation of final work. Deadline and submission.
Week 13 Assessment. Student research for next project.
Week 14 Assessment Feedback.
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Reprography is the duplication of any type of graphic material on a physical medium through mechanical or electrical means. Reprographic techniques include:

Photocopying:

A photocopier is a machine that makes paper copies of documents and other visual images quickly and cheaply. Most current photocopiers use a technology called xerography, a dry process using heat. (Copiers can also use other technologies such as ink jet, but xerography is standard for office copying.)

Blue Prints:

A blueprint is a reproduction of a technical drawing, documenting an architecture or an engineering design, using a contact print process on light-sensitive sheets. Invented in the 19th century, the process allowed rapid and accurate reproduction of documents used in construction and industry.

Photographs:

Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either chemically by means of a light-sensitive material such as photographic film, or electronically by means of an image sensor.[1] Typically, a lens is used to focus the light reflected or emitted from objects into a real image on the light-sensitive surface inside a camera during a timed exposure.

Digital Printing:

Digital printing refers to methods of printing from a digital based image directly to a variety of media. It usually refers to professional printing where small run jobs from desktop publishing and other digital sources are printed using large format and/or high volume laser or inkjet printers.

None digital techniques of replicating an image can include:

Stencils: A stencil is a thin sheet of material, such as paper, plastic, or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material. The key advantage of a stencil is that it can be reused to repeatedly and rapidly produce the same letters or design.

Relief Printing: wood cut, metal cut, wood engraving, relief etching, linocut.

Intaglio printing: etching, engraving, drypoint, aquatint or mezzotint.

Image Transfer Techniques:

Caulking Transfer: Done by applying a thin layer of caulk to a canvas in the spot where the transfer is to be placed. Image is the placed ink side down and burnished to removed air bubbles, then left overnight. You then rub the paper off using a damp cloth or sponge.

Acrylic Transfer: To do this, you apply an acrylic gel medium to a printed image and then press the transfer onto your chosen surface. Wait for it to dry and then use a damp cloth of sponge to peel off the transfer and reveal the image.

Xylene Transfer: This is a toxic process and should be done in a well ventilated area while wearing gloves. This is done by applying the printed transfer to another surface, face down, and applying xylene to the back of the paper using a rag. You then peel off the paper to reveal the image.

Heat transfer: Place an image face down on fabric and apply heat (can be done with an iron or other heat tool.) Make sure you peel off the image as you go to make sure the paper doesn’t stick to the fabric and to reveal the transfered image.

An extention of the product deadline has meant I am able to tweak anything in my designs I wasn’t completely happy with, this mainly being the issue of not being able to see the white font on my shrink wrap design and a couple of alterations in the text of the label design. I now also have time to make a more interesting box, like I had originally planned. I will post progress on this as I go along over the next week.

My opinion on my final designs goes into more depth in the evaluation submitted at the end of this project.

Shrink Wrap Design, Packaging Net and Box

I’m pleased with the way this design turned out. I like the inclusion of graphics inspired by the terracotta army; it gives a visual link to Chinese culture, but in a suptle way. I think the design could be improved by making the white Chinese text more visible, as it is it blurs too much into the background. I had wanted to make a different box, with more interest on the inside in the form of repeated graphics of the terracotta army heads, but I should have allowed more time for me to do this, so I had to create a more simple design, which still works but I personally feel it could have been more special.

Label Design, Front and Back

Out of the two, I think this is my favourite design, I’m really please with how it turned out and I feel that I have achieved the expectations I had of this design at the beginning of the process. I like the reference to Chinese culture, but I think it shows it without looking tacky or as Chris says, too twee. I also like the colours I have chosen, I had originally chosen more traditional Chinese colours, but I think this works much better and helps to keep the image up to date and modern. I think I feel a bigger sense of accomplishment with this design because of the hours I spent trying to make each little part of the overall image! But despite the hard work I still really enjoyed making it. I think if I had more time, and had to choose an aspect of it that I would like to improve, I would experiment more with the font, to try and give it the best possible legibility.

Source: http://www.defra.gov.uk/food-farm/food/labelling/

Food labelling legislation ensures consumers are not misled about the nature of food products when they are sold to them. It also creates a level playing field for food producers, so they have clear requirements on the information that appears on the label and how this is presented. This is currently enforced in the UK through the Food Labelling Regulations 1996 (FLR) (as amended).

These regulations primarily cover all pre-packed food that is ready for delivery to the ultimate consumer or to a catering establishment, which must be labelled with the following information:

  • The name of the food
  • A list of the ingredients
  • The quantity of certain ingredients or category of ingredients
  • An appropriate durability indication
  • Any special storage conditions or conditions of use
  • The business name and an address or registered office of either the manufacturer or packer, or the EC established seller
  • Place of origin where the absence of this information would mislead a purchaser
  • Instructions for use if their absence makes the product difficult to use

Example I can use:

1.

12pt, Times New Roman, Auto Leading: On screen, this looked completely fine, but once printed the size was obviously too big. This shows the importance of doing test prints after changes are made because on screen your sense of proportion can be completely off.

2.

9.5pt, Caslon, Auto: We then changed the size to 9.5, this looked quite a bit better in terms of size, but was maybe still a bit too big.

3.

9.5pt, Caslon, Italic: This looks okay in italic, but you wouldn’t want to read a whole page like this, italic is usually best for just small pieces of text or information.

4.

9.5, Caslon, 16pt Leading: Large amounts of text appear easier to read with a higher leading as it gives the design breathing space and looks far less cramped than the previous tests.

5.6.

8pt, Times New Roman, Auto and 8pt, Gill Sans, Auto: This was to see the variation is sizes in fonts when they are at the same point size. Here Times New Roman seems slightly bigger and easier to read.

7.

8pt, Gill Sans, Auto, Justified: When making magazine articles, justified text makes for a much cleaner design. The gap left after the end of each paragraph allows the reader to see when the next paragraph begins.

8.

4pt Indent: Adding an indent to the start of a paragraph is another way of letting the reader see where a new paragraph begins. However, here it seems to break the clean, justified line.

9.

Return Line Space: A return space can be used to show paragraphs, but here I think it looks too messy as the space seems far too big.

10.

2mm Paragraph Space: I think this space works much better as it is just enough to define each paragraph, but doesn’t break up the overall design.