Unit 43 Graphics For 3D Applications

Like I said in my last post, the deadline for this project was extended, so I have been able to make a few minor changes to my finished pieces. In my label design, it was just a case of changing some of the text. In my original, I had used a O instead of an 0 in the list of ingredients, oops! So this was changed, and I also got rid of a full stop on the back label that Chris said wasn’t needed because it wasn’t a proper sentence and it made the design look kind of messy and odd. I also felt that the legibility of the product name wasn’t good enough, so I have experimented with taking deeper colours from the rest of the design and I think this helps it to stand out much better.

I also changed the O on my shrink wrap design. As well as this, I changed the colour of the chinese text because it just wasn’t working in the white as you could barely see it! I think when you’re zoomed in to a design and working so close up, you don’t notice these things, so this has taught me how important it is to keep zooming out and to do some test prints!

I have then designed an alternative box. The nets for this are below. Inside the box is a the pattern of the heads repeated on a red background. The outside of the box will remain white, and has a sleeve to go around it with the same design that is on the bottle.

An extention of the product deadline has meant I am able to tweak anything in my designs I wasn’t completely happy with, this mainly being the issue of not being able to see the white font on my shrink wrap design and a couple of alterations in the text of the label design. I now also have time to make a more interesting box, like I had originally planned. I will post progress on this as I go along over the next week.

My opinion on my final designs goes into more depth in the evaluation submitted at the end of this project.

Shrink Wrap Design, Packaging Net and Box

I’m pleased with the way this design turned out. I like the inclusion of graphics inspired by the terracotta army; it gives a visual link to Chinese culture, but in a suptle way. I think the design could be improved by making the white Chinese text more visible, as it is it blurs too much into the background. I had wanted to make a different box, with more interest on the inside in the form of repeated graphics of the terracotta army heads, but I should have allowed more time for me to do this, so I had to create a more simple design, which still works but I personally feel it could have been more special.

Label Design, Front and Back

Out of the two, I think this is my favourite design, I’m really please with how it turned out and I feel that I have achieved the expectations I had of this design at the beginning of the process. I like the reference to Chinese culture, but I think it shows it without looking tacky or as Chris says, too twee. I also like the colours I have chosen, I had originally chosen more traditional Chinese colours, but I think this works much better and helps to keep the image up to date and modern. I think I feel a bigger sense of accomplishment with this design because of the hours I spent trying to make each little part of the overall image! But despite the hard work I still really enjoyed making it. I think if I had more time, and had to choose an aspect of it that I would like to improve, I would experiment more with the font, to try and give it the best possible legibility.


Food labelling legislation ensures consumers are not misled about the nature of food products when they are sold to them. It also creates a level playing field for food producers, so they have clear requirements on the information that appears on the label and how this is presented. This is currently enforced in the UK through the Food Labelling Regulations 1996 (FLR) (as amended).

These regulations primarily cover all pre-packed food that is ready for delivery to the ultimate consumer or to a catering establishment, which must be labelled with the following information:

  • The name of the food
  • A list of the ingredients
  • The quantity of certain ingredients or category of ingredients
  • An appropriate durability indication
  • Any special storage conditions or conditions of use
  • The business name and an address or registered office of either the manufacturer or packer, or the EC established seller
  • Place of origin where the absence of this information would mislead a purchaser
  • Instructions for use if their absence makes the product difficult to use

Example I can use:

Whilst researching existing packaging designs for my project, I came across lots of really interesting packaging ideas that are a little more ‘out there’ than what would be suitable for my brief, but I thought it would nice to have a look at a range of them and see how far the contraints of packaging design can be stretched in order to produce something unique and innovative. I’ve found that with many of these products the graphics themselves are extremely simple in order to allow for the complex design of the packaging to shine through.

This is designed by Maria Milagros Rodriguez Bouroncle for a product simply called T. The outer packaging is extremely simple, but opens out to present brightly coloured inner packaging for tea bags; these then open into flowers of which the tea bags hang from. The idea is actually really simple and has literally no graphics but I think the idea is quite beautiful and the way the teabags fit into the folding box allows for a compact, sleek design when you’d more likely expect quite a bulky box for something like this. Tying into my own project, I like the feeling of it being oriental in the origami like paper folding.

The design above, called the Real Cookbook is made by German design firm Korefe. Packaged inside quite simple outer packaging, the book is made from 100% pasta, can be read, filled with ingredients and then cooked. Though not practical for everyday cooking, the Cookbook was designed as a special project for a large publishing house, I think it is a really lovely idea for a speciality product – making something that would probably usually be included as some sort of leaflet along with the ingredients, part of the product itself.

This is an experiment in cardboard packaging as well as communication. Though the design is obviously quite complex the idea is extremely simple, allowing only the shape of the packaging to promote what the product is. Again, this probably isn’t very practical in terms of ease as use but would also look much more interesting in your kitchen than the normal carton of milk!

This packaging is for Reebok Extra Grip trainers. I think the idea of letting the packaging give clues to the products purpose is a really clever idea, and quite a nice surprise when you open the box (or maybe not if you don’t realise the trainers are stuck to the lid!) I like how the graphics look like both mud and dirt, but also form an image of someone climbing.

This is designed by Jessica Moe for Jomon Rice that is inspired by Asian culture. The fabric sacks, unlike the normal boxes, are designed for easy storage, refilling, and resealing. The idea is quite traditional but looks modern in its simple, bold design and would certainly stand out on a supermarket shelf. I like the fact that they can be used again, making them eco friendly.

The Japanese Ministry of the Environment made this guide, showing how different products can be wrapped in furoshiki (wrapping cloth). In a world where the reduction of waste is becoming an ever growing issue, I think this is a really good idea, as the cloth can obviously be reused again and again. In my project we have to create a box for the bottle to go in, but I think this would make a really nice alternative idea and fits well into the oriental theme.

This is another design for the packaging of trainers but this time for PureProject by Brooks Running Shoes. The PureProject line features four distinct models with varying levels of minimal cushioning for a more propriocentric running experience.

The PureProject line is a dramatic departure for Brooks Running. As such, it required an equally dramatic unveiling. Fashioned from bamboo by Dave Laubenthal at DJL Studio, the kit embodies the sustainable ethos of the PureProject line. The laser-etched lid lifts off to reveal 2 brochures and 4 raindrop-shaped canisters with branded caps. (Illustrator Jake Hollomon provided the graphic for the lid.)

The individual canisters may be removed and re-used in various ways. This kit is designed to be a keepsake, with no material going to waste.

I really like how much work has gone into this product, and you can see this in the final design; while retaining a sustainable look, the product also suggests luxury and something that should be kept and reused. The graphics are simple but the curved lines of the illustration on the lid are really lovely.

This was designed by Queralt Antú Serrano of OVNI, Spain for the product Borinot’s.

The closure represents the animal after which the product is named the Borinot (a flying buzzing insect) including wings made of polystyrene which are the only added element, given that the rest of the package is pressed from a single piece.

I think this idea is really cute! And I like how the image of the insect becomes a working part of the packaging. I think the design itself is also really nice, the patterned sides that have quite a feminine feel are inspired by the patterns on kimonos and I like how the logo also includes the image of an insect, tying everything together.